In support of the UN women’s global movement “HeForShe”, Alexa Chung and AG teamed forces to raise awareness of gender equality and celebrate the holiday season through a festive dinner held in New York on December 12, 2016.
AG aimed to match up to $50,000 of donations made to HeForShe throughout two weeks following the event with Alexa Chung as host and high profile influencer, helping both men and boys become agents of change towards the UN and AG’s shared goal of
achieving gender equality.
AG has been a long time leading influencer in the industry with a focus on providing premium denim, encapsulated through meticulously cut silhouettes, artful distressing and fine quality fabrics. The brand’s chic, sophisticated and classic designs have naturally established it into a reputable contemporary lifestyle brand with
a social influencer appeal.
Alexa believes it is imperative that we gather round and show our support for movements like HeForShe to ensure women’s rights and the ongoing pursuit of equality is represented with daily action. “Women’s rights are human rights and
it is a shared responsibility,” Alexa said.
AG and Alexa Chung created an inclusive and innovative approach to inviting men and boys to build on the work of women’s movement, while raising the AG brand and reflecting on the many positive attributes of the holiday season.
Link to donate:
Show your support for the cause on social media
@ifgaustralia @agjeans #AGforHeForShe