GUCCI

Screen Shot 2016-07-25 at 5.13.52 AMThe Gucci loafer has so many stories to tell, so many secrets to whisper. The soft-buttery leather loafer inspires more devotion than any other shoe.

The history of the Gucci loafer starts back to WW1, when Guccio Gucci was working at The Savoy and observing the comings and goings of the English aristocracy. One thing he noted was how important horses, racing and polo were to the glamorous set, so when he launched his own leather goods business he incorporated the equestrian symbol into the Gucci brand.

Aldo, Guccio’s son launched the Gucci loafer in 1953, and it soon became very popular among the ‘Jet Set’, a group of privileged and wealthy Europeans as well with Hollywood Royalty. The shoe now remains a permanent collection in the Metropolitan Museum of Art in New York.