Founder and editor of and author of Rescu me! Bahar Etminan

SA: What inspired you to write Rescu Me?

Bahar: I wanted to flip the idea of how we measure beauty. Having worked in the fashion and beauty industry since my early 20’s I know that the main message women are bombarded with is that beauty is hair, fashion, a flat tummy and make up. Having met, interviewed and worked with some of the most beautiful women in the world, I can tell you that beauty is more than this. There’s not a woman in the world who feels beautiful when she is disconnected in her relationships or worried about her financial security. Nothing robs the sparkle out of your eyes more than lack of sleep and adrenal exhaustion. You can wear the best designer dress but if your posture is hunched and burdened you rarely turn heads when you walk into a room. RESCU Me! is about expert advice and the latest finding on all the pillars that make a woman fabulous. From health and wellbeing, to wealth, relationships, fashion, personal development and of course fabulous skin that radiates a lit from within beauty.

SA: Where did you begin your career?

Bahar: I started in the beauty industry after finishing my MBA at Bondi University when I was 21. I moved into a Marketing and events role with John McGrath in Real Estate, and then moved to FJ Benjamin as the General Manager of Gucci Timepieces. I was 24. I went back to beauty when I joined Estee Lauder group and finally launched my first business in beauty when I was 28. RESCU was launched in 2005 as part of my cosmetic business and evolved into a pure publishing platform, after I closed the distribution business in 2009 amidst the GFC which nearly bankrupted me. RESCU literally rescued me!
SA: What have been some of the biggest obstacles for you?

Bahar: Life has taught me that having it all is not the right goal. Being present, balanced and and making the most of what you’ve got is a much more rewarding thing to strive for. I like my face, body and soul so much more in my 40’s than I did when I was fitter, prettier and younger in my 20’s. I have a different measure of happiness and beauty too these days. I think women have a very strange relationship with beauty and as a mother of a young girl, I hope I am teaching her through my own actions all the things that make a woman beautiful. In a way I have written RESCU Me! in response to my belief that women are not broken. Most of us just need to dial up the fabulous in one or two areas of our life at any given time to get back our sparkle. Choose your own adventure and remember, any day is new year’s day.

SA: How do you stay balanced with your work and home?

Bahar: Oooh I’m NOT balanced at all. Like most people I am a work in progress and I count on experts I trust and people I love to tap me on the shoulder when I am out of balance or to guide me when I don’t know what to do next.  I believe that asking for help from the right person is the smartest thing you can do to live a balanced and fabulous life.

SA: The greatest challenge in your career has been?

Bahar: In the wise words of Kenny Rogers…Knowing when to hold them, when to fold them, when to walk away and when to run. When you have your own business, you really have to remember to take a step back and not be on the treadmill all the time. You can’t think creatively if you are always trouble shooting or immersed in the business. Holidays, wellness retreats and attending inspriational conferences and seminars have always helped me get perspective. I also work with a life and business coach Dr Fred Grosse. He’s featured in RESCU Me! along with a truly stellar line up of local and international experts  in the area of health, wealth, beauty, fashion and personal development. Anthony Bell, fashion stylist and experts Emma Read and Colette Werden, Naturaupath Anthia Koullouros, Joh Bailey, Make Up Artist Michael Brown and Human Development expert Dr John Demartini to name but a few!

SA: Some of the most inspiring people you have interviewed on Rescu?

Bahar: Fragrance expert Roja Dove was a highlight for me as someone who is crazy about perfume. I also loved meeting  Roland Mouret. He is  so generous with his advice and very gracious. Dianne Von Furstenberg was someone I had admired since I was a teenager and to a certain extent put on a pedestal. It was fascinating to meet her and see her operate up close.

SA: Where do you see yourself in the next 5 years of your life?

Bahar: I’d like to find more time to work on the bigger picture and some creative collaborations I have on the drawing board. My daughter will also be older and less dependent on me in these coming years so I think it will free me up to do more travel which I have really limited over the past five years. I’ve got a great idea for a TV version of RESCU. I’d love to get that up and running by then.

SA: Whats the most important thing to you?

Bahar: To grow and learn all the time. I love learning from all sorts of people and situations. I’d love to go back to university to do a PHD or another Masters for fun. I get a high every time I walk on to a university campus. Weird but true.

SA: A favourite quote of yours is?

Bahar: If at first you don’t succeed, try, try again. It works!

SA: 3 of your favourite beauty products you are currently using?


1) Estee Lauder New Dimension Face Contour Duo
Celebrity Make Up Artist Michael Brown taught me to use it for on the go contouring and it’s magic
2) Ultraceuticals MD A2 Serum
This one product completely transformed my skin over the past 12 months. I am lost without it.
3) Bobbi Brown Lipstick in Roseberry.
I’ve worn this shade on and off for 15 years and it’s a winner.

SA: A place where you like to unwind or travel to?Bahar: Kamalya Health Retreat in Koh Samui Thailand is the most beautifying, restful and regenerative place I know. I spent last Christmas there and returned a new person. I’m going back this New Year.

Rescu me! (Harlequin MIRA) is available for purchase at or at all good book stores nationally for RRP $29.99 / eRRP $19.99