Burberry today launches My Burberry, its new timeless fragrance for women. Created by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat.
THE CAMPAIGN CELEBRATING BURBERRY ICONS Marking the first time the longstanding Burberry models have appeared together in a campaign, Mario Testino has shot British icons Kate Moss and Cara Delevingne wearing their Burberry Heritage trench coats. “I Put A Spell On You” performed by British musician Jeff Beck featuring Joss Stone, is the soundtrack to the campaign.
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ABOUT THE FRAGRANCE Inspired by a London garden after the rain, the scent is the ultimate expression of the brand’s past, present and future. The glass bottle, based on the same design principles and craftsmanship as the Burberry trench coat, features a hand-tied ribbon knot made from English-woven gabardine honouring the trench coat fabric, and a horn-effect cap reminiscent of the buttons.