Featuring a candid Suki Waterhouse – raw, real and confident – sass & bide launches its SS13 digital campaign shot in NYC by Andrew de Francesco.

Set in a Brooklyn brownstone, the campaign give us a sneak peak into the world of the model, actress & artist. Styling herself in sass & bide’s latest SS13 collection, Suki appears light, eccentric and fun, blending a mixture of denim, ready-to-wear and gallery pieces.

“Suki embodies the spirit of the brand” said Heidi Middleton, Creative Director sass & bide. “She has a curious mind and looks at the world in an original way – we felt an instant connection to her”

Adding another dimension to the campaign, Suki has added her personal touch, illustrating & painting over exclusive behind-the scenes shots.

Middleton continued, “We wanted Suki’s creativity to shine. In the behind-the-scenes images we’ve provided an insight into who Suki is as an artist, a photographer, a model. That was interesting to us”.