Gucci has launched its “Exquisite” campaign, featuring outfits inspired by Stanley Kubrick films. In a campaign video, which was released on 25 August, Gucci showcased its unique collection. It included models wearing dresses that appear in a near exact recreation of scenes from Kubrick’s masterpieces.
The scenes include the space station from 2001: A Space Odyssey, the Overlook Hotel from The Shining and the drifting car from A Clockwork Orange. They travel through the vast body of Kubrick’s work to showcase everything. A period of inspired clothing to futuristic Gucci wear for adults and children.
Styles such as the ones inspired by The Shining and Barry Lyndon featured Adidas x Gucci pieces.
For the campaign, the fashion house partnered with costume designer Milena Canonero, who worked with Kubrick on the films. Warner Bros. and Turner were also roped in as partners for the campaign to ensure absolute accuracy with the films.
Alessandro Michele said
“I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability,”
(Main and Featured images: gucci/@gucci/Twitter)